'A city that challenges you daily and brings out the best in you demands a forward-thinking government that matches its dynamic energy. The Municipality of Rotterdam aspires to be that organisation.'
Working alongside residents, entrepreneurs, and institutions, the municipality is committed to shaping the city's future, addressing pressing issues like climate change, urban greening, an aging population, and evolving environmental laws. To communicate effectively and adapt to these needs, the municipality has selected Cordeo as the ideal solution for creating and distributing a wide range of communication materials within its new corporate identity.
Achieving this consistency requires effective communication, which is essential for reaching the municipality's objectives.
The Municipality of Rotterdam utilizes a wide array of communication tools and has developed a flexible corporate identity. To meet the growing needs of the organization, the municipality sought a comprehensive solution that offered greater flexibility and more options than its previous system. Cordeo was the perfect fit.
By choosing Cordeo, the municipality now has a solution that provides enhanced flexibility and expanded capabilities. It allows the organization to effortlessly create and distribute a wide range of communications, all aligned with its corporate identity, ensuring consistency across all channels and departments.
The implementation process was led by Mundus Joore, in collaboration with our consultant Hannah Beltman.
"The implementation was quite a challenge, especially given the size of the organisation and the requirements you have to meet as a government agency, such as mandatory digital accessibility. With the help of Cordeo's excellent guidance and proactive approach, this turned out completely fine. We had short lines of communication, we could get in touch quickly and Hannah and I were well coordinated. It is and remains a human job," says Mundus.
However, Cordeo's guidance would have made little difference without the essential efforts of Mundus.
Teamwork makes the dream work.
Inmiddels draait de Designtool - de adoptienaam van het brand portal bij gemeente Rotterdam - op volle toeren. Er zijn al sinds de livegang begin dit jaar al bijna 4000 uiteenlopende uitingen gefabriceerd, zoals informatiebladen, posters, visitekaartjes, uitnodigingen, flyers, folders, brochures, rapportomslagen, rolbanners, beeldmateriaal voor narrowcasting... En zo kunnen we nog wel even doorgaan. De reacties vanuit de organisatie zijn heel positief en ondertussen wordt de Designtool steeds verder uitgebreid met nieuwe soorten gebruikers en diverse templates. Wordt vervolgd!
Meanwhile, the Designtool - the adopted name of the brand portal at the municipality of Rotterdam - is now running at full speed. In the first 8 months of Cordeo being live, almost 4,000 different materials have been produced, such as information sheets, posters, business cards, invitations, flyers, leaflets, brochures, report covers, roller banners, images for narrowcasting... And we could go on and on. The reactions from the organisation have been very positive and the Designtool is now being expanded with new types of users and a variety of new templates. To be continued!